The Social Media Map · For social media agencies and managers
Their customers wrote this month's content already.
We read 33,220 positive reviews and checked 16,697 firm websites to find which local trades have stories to tell, and which link a profile to tell them on.
Reviews to 30 October 2026 · One report · One-off payment · Instant access
★★★★★Milestone“passed my driving test first attempt today”
Driving schools
★★★★★Visible result“The roof looks amazing and has completely transformed the look of my house.”
Roofers
★★★★★Fear put at ease“He continuously reassured me and helped me stay calm throughout the procedure.”
Dentists
★★★★★Rescue“Quick service after a tyre blow out”
Tyre shops
The headline finding
The stories exist, and many firms link no profile.
49% of positive reviews name a member of staff and 28% tell a story a firm could retell with permission. Meanwhile 35% of independent firms whose website we could load link to no social profile at all.
Firms linking Instagram from their website
Independent firms with a website, lowest five and highest. A profile the site does not link to is not counted. The report covers Instagram, Facebook, TikTok, YouTube and LinkedIn across all 18 trades.
Driving schools have the most to post
That share of their positive reviews tells a story, and 32% of schools link Instagram.
Few firms link TikTok
That share of independents link one, against 19% of chain brands. A firm may still have a profile it does not link.
Customers name the people
That share of positive reviews at used car dealers names the salesperson, so you know who to put on camera.
In the customer's own words
The content is already in the reviews.
Passes, results, nerves and rescues. The report maps which stories each trade has, with a post idea for each.
“I was a very nervous student at the beginning, but you helped me build my confidence step by step”Driving schools
“significant improvement in the redness and overall appearance of my skin”Aesthetics clinics
“We have a nervous rescue dog and they’ve been so kind, gentle and patient with him.”Vets
“Sorted my car last minute for me.”Garages & MOT
Word for word from public Google reviews of independent firms, with businesses and people left out. Reusing a customer's words in a post needs their permission.
What it cannot see
A report that shows presence, and says so.
This edition shows who links a profile. It cannot see followers, posting frequency or engagement, so a linked profile may be dormant. Customers also rarely mention social media in reviews: only 316 of 292,800 do in a meaningful way, so check each firm's accounts before you write.
Kinds of story in positive reviews
Share of 33,220 positive reviews, weighted by each trade's number of reviews. A review can tell more than one, and most of these labels had few test cases, as the report shows.
Inside the report
Eight sections, from the finding to your first line.
- Summary
The headline figures, and what they do not mean.
- Who is there
Profiles linked from firm websites, by trade and firm size.
- Trade ranking
Stories against linked profiles, trade by trade.
- The stories
Five kinds of story, with quotes, a post idea and how far to trust the label.
- The content map
Which stories each trade has, with customer photos by trade.
- What customers say about social media
The few mentions there are, and the trouble cases.
- Where to start
Three trades worked through, each with a first offer and an opening line to adapt.
- Method and limits
Where the figures come from, how the AI was tested, and what the report cannot tell you.
- Get the report
One of the three opening lines
Lead with a story they already have.
Each trade in the Where to start section comes with a line like this.
An opening line to adapt
“Your learners already write about passing first time and name you when they do. We turn each pass into a post with their permission.”
Who it is for
- Social media agencies and freelancers choosing a local niche
- Content studios that want a specific first idea for each trade
- Anyone selling social media services to local businesses
What it is not
- A list of leads: it names no businesses
- A measure of what works: it shows potential, not results
- A figure for all UK businesses: it covers these 18 trades
Full report
The Social Media Map
£15
One-off payment · Instant access
Questions
Before you buy.
- Where does the data come from?AI read 33,220 positive reviews, out of 292,800 public Google reviews in English. Profile links were collected from 16,697 independent firms' websites.
- How accurate is the AI reading?Against a second AI model on 150 reviews, the stories we count reach 79% precision and 90% recall, and named staff 99% and 99%. Some labels are weaker, and the report says which. No person has audited the labels.
- Is this all of the UK?No. It covers the local markets collected so far, and Removals, Physio & chiro, Hotels and Cafes each come from one area. The report shows where each trade's figures come from, so you can judge how far they travel.
- Which trades does it cover?Used car dealers, estate agents, hotels, garages, removals, tyre shops, vets, wedding venues, accountants, dentists, restaurants and pubs, roofers, physios, aesthetics clinics, electricians, barbers and tattoo shops, cafes and driving schools.
- What does it leave out?Follower counts, posting frequency, engagement and market sizes in pounds. Solicitors, pharmacies, opticians, care homes and cleaners have no reviews here.